IMAX NEWS

How PIXAR built Toy Story 3

Toy Story 3 raises the bar for 3D filmmaking and exhibition, and takes full advantage of the newest technology to bring depth and dimension to the story. For this film, the Pixar team has perfected and pioneered the latest 3D advances to tell their story in a visually dynamic way. Unkrich says that while 3D certainly enhances the movie-going experience, Pixar has been incorporating dimension into their films all along.

CLICK HERE to read a fascinating article about how PIXAR "built" Toy Syory 3 using state of the art animation techniques.
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Get ready to pry open the toy box... in IMAX 3D!

“Toy Story 3” raises the bar for 3D filmmaking and exhibition, and takes full advantage of the newest technology to bring depth and dimension to the story. For this film, the Pixar team has perfected and pioneered the latest 3D advances to tell their story in a visually dynamic way. Unkrich says that while 3D certainly enhances the movie-going experience, Pixar has been incorporating dimension into their films all along.

“Our approach tends to use 3D as a window into the world so the audience can experience everything in depth,” says director Lee Unkrich. “We converted ‘Toy Story’ and ‘Toy Story 2’ into 3D, and although neither of those films was designed to be 3D, they felt like they had been. I think that’s due to the fact that we were already staging in depth within our 2D images. For ‘Toy Story 3,’ my goal was to tell the best story that I could, while staging the action as dynamically as possible.”
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What's green and having a mid-life crisis?

Everyone's favourite ogre is back, bigger - and rounder - than ever before, in an all new IMAX 3D adventure on the World's Biggest Screen.

SHREK THE FINAL CHAPTER starts on June 17, so get in early to be one of the first to see Shrek, Fiona, Donkey, Puss and new addition to the gang - the fast-talking, deal-making 'Rumplestiltskin' - embark on the final chapter of their hilarious story.

CLICK HERE to buy tickets online now.
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See the Prince before he turns to dust (or sand, as the case may be)

This coming long weekend is your last chance to experience Prince of Persia on the giant IMAX screen, as its last screening will be 6.15pm on Wednesday 16 June. Don't let the sand slip through your fingers!

Based on the video game, Prince of Persia follows an adventurous prince who teams up with a rival princess to stop an angry ruler from unleashing a sandstorm that could destroy the world. Take a look at this clip featuring some cool behind the scenes footage and interviews with actors Jake Gyllenhaal and Gemmar Arterton.
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