IMAX NEWS

NEW HUBBLE 3D WEBSITE LAUNCH

Due out in May this year, Hubble 3D promises to not only take us back into space - as only IMAX can - but also to the edge of time. That's a big call, but when you've got the combined efforts of NASA and IMAX involved, we expect only big results. Like all IMAX space films that have gone before it, Hubble 3D is actually filmed in space by the astronauts themselves.

CLICK HERE to check out the new HUBBLE 3D website, just launched!

You will find on the website:
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NEW RELEASE AVATAR TICKETS. MIDNIGHT SATURDAY 30 JANUARY. BOOK NOW.

A new MIDNIGHT session (11.59pm) has been added to our AVATAR 3D schedule for this Saturday 30 January. Demand is extremely high for this extraordinary film, so BOOK NOW to avoid disappointment. Plenty of great seats are still available but they won't last long! The record breaking AVATAR 3D is now the world's biggest grossing film, having toppled Titanic (Avatar director James Cameron's previous film) off its pedestal earlier this year. See it at IMAX in Darling Harbour, on the world's biggest cinema screen.
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2010 Education Program - New Film Announcements

In addition to the extensive FILM LIBRARY of titles available to schools, 2010 is awash with new experiences to educate and enlighten - as well as reward and entertain - students of all ages and subject areas.

Some of the highlights include:

ULTIMATE WAVE TAHITI 3D
Starts 25 February
We start the year with ULTIMATE WAVE TAHITI 3D, which promises extreme surfing action as the backdrop for a story about the science of waves and the relationship between surfing and island culture. Teacher Previews are being held at the end of February (21 & 23) and feature guest presentations before the screenings by ABC TV personality "The Surfing Scientist", otherwise known as Ruben Meerman. Rating TBC. Duration 45 minutes.
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INSIDE THE MAKING OF HUBBLE 3D

Due out in May this year, Hubble 3D promises to not only take us back into space - as only IMAX can - but also to the edge of time. That's a big call, but when you've got the combined efforts of NASA and IMAX involved, we expect only big results. Like all IMAX space films that have gone before it, Hubble 3D is actually filmed in space by the astronauts themselves.

Shooting footage in space is one thing, but doing it with giant IMAX cameras is another thing altogether. In an article in Cosmic Log online, IMAX film director Toni Myers explains some of the challenges experienced:
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BEWARE OF FAKE IMAX TICKETS

If you are a MYMAX member, you may have recently participated in our online survey. Thanks to everyone who did provide their feedback!

As a thank you for participating, we issued survey respondents with a FREE IMAX TICKET VOUCHER like the one below:



Please note that this voucher is SINGLE USE ONLY and features a unique barcode that will be scanned at the Theatre. Do not copy and distribute this ticket to your friends or family as they will not be able to use it if it HAS ALREADY BEEN REDEEMED.
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Avatar Factoid #3

Did you know…

While “motion capture” – capturing the performers’ physical movements and translating those to CG characters – has been used for several years, James Cameron and Jon Landau had decided the process was missing a critical element: the letter “e” in front of the word “motion.”

Instead of using the motion capture technique of placing reflective markers on the actors’ faces to capture rough facial expressions, the actors wore special headgear, not unlike a football helmet, to which a tiny camera was attached. The rig faced towards the actors’ faces and the camera recorded facial expression and muscle movements to a degree never before possible. AVATAR’s CG Na’vi and avatar characters came to life with all the rich nuances of the actors’ work on the virtual stage.
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Avatar Factoid #2

Did you know…?

Providing added dimensions to specific aspects of the actors’ performances are noted linguist Paul Frommer, Ph.D., who worked with Cameron to devise an entire language for the Na’vi; as well as Terry Notary, a former Cirque du Soleil performer, and celebrated choreographer Lula Washington, who respectively helped the create Na’vi movements and the choreography for the Na’vi dancers.

As with so many aspects of AVATAR, the Na’vi language brings together the completely original with the familiar and relatable. Early in the process, Cameron provided Frommer, a professor at USC, with the kinds of sounds the filmmaker had in mind for the Na’vi. Frommer then designed a linguistic palette. This complex work resulted in the creation of hundreds of words, as well as a specific structure and grammar, all of which the actors learned with skill and speed.
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Avatar Factoid #1

Did you know…?

To tell his story, James Cameron had to create technology and new production paradigms that revolutionized the filmmaking process. Foremost among these was new performance capture technology that would fully capture not only the actors’ movements for their CG incarnations, but also the full range of facial emotions and expressions. Another innovation, a virtual camera, allowed Cameron to shoot scenes within computer-generated worlds, just as if he were filming on a Hollywood soundstage. Yet another technical advance, a 3-D Fusion camera created by Cameron and Vince Pace, added to AVATAR’s already immersive experience. And Academy Award-winning visual effects house WETA Digital worked with Cameron to create a new world of unprecedented scale.
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What was James Cameron thinking?!

"Jim, thirteen, fourteen years ago, had a dream where Pandora came to him..." Jon Landau, Producer.

Avatar was conceived more than a decade ago, but James Cameron's script sat in a drawer waiting for technology to catch up with his revolutionary cinematic vision. In 2005, Cameron embarked on a journey to bring the world of Pandora and its inhabitants to life, with the aid of brand new CGI technologies. After four years in the making, Avatar marks James Cameron's return to feature directing since 1997's Titanic, the highest grossing film of all time and winner of eleven Oscars® including Best Picture.
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AVATAR TICKETS ON SALE TO 31 DECEMBER.

Book your ticket now and you won't need to queue for a specific seat when seeing James Cameron's epic new feature film, AVATAR 3D (opens 16 Dec with advance screenings from 5pm).

At IMAX in Darling Harbour, we have introduced 'best available' allocated seating, which means you know exactly where you'll be sitting and your seat number is guaranteed.

That means goodbye to queuing and more time to relax with a drink or meal in surrounding Darling Harbour.

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